Eco Lovers – Part 5: Robin Rasmusson

Next up, our newest ambassador – Robin

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Robin Rasmusson might be our fastest ambassador yet.
He’s 33 years old, father of two, works as a store manager at a bicycle café in Halmstad. He’d describe himself as a Running-, Family-, Happy man.

‘ Running in the countryside or along a trail in the woods is one of the best things out there!’ Says Robin.

Robin with his youngest, Juni, after the Copenhagen marathon earlier this year. 🏃🏼‍♂️

Among your friends, what are you most known for?

I would say that they think I’m persistent and determined to get things done once I set my mind to it. A delightful guy with a constant contagious smile on my face, and a big heart. 😁❣️

What’s your best advice to be as awesome as you on the running tracks?

My mantra is: “This is my passion. With joy and with a positive mindset I can achieve anything and get anywhere” 🌟
You are able to do so much more than you think, you should trust yourself, but don’t forget to have fun! Running is wonderful. 🏃🏼‍♂️💨

Name a song that will always make you wanna dance.

‘The Bomb’ with Pigeon John, such an exceptional and energizing song. 💣

Which fictional characters would you like to be friends with and why?

When I was young my nickname was Tarzan. That’s something I’d like to hang around. Running around in the jungle, agile and with great mobility. I love motion and Tarzan is one of the most dexterous characters I know.🐒🤸🏼‍♂️🌴🌳

Check out Robins instagram for running inspiration here: https://www.instagram.com/rooobbiinn/

Eco Lovers – Part 4 Jasmin Ella

Let us present our next ambassador – Jasmin Ella

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Jasmin is one of our most fashionable ambassador so far. 👠Originally from London, she is now living in Stockholm with her husband exploring the Swedish life. And soon they both will be exploring the life of parents’ as well.👶🏼 How exciting!

Between studying business and politics, Jasmin has dedicate her free time to spread awareness about a sustainable lifestyle and sustainable fashion. ♻️

“I study business and politics and will major in sustainability. I am doing this to make sure that my voice gets heard when I try to change the world to become more sustainable.” Jasmin says.🌱

Describe yourself in three words.

To describe myself in 3 words it would be loving, adventurous and ambitious. 🌟🌟🌟

What are you known for among you friends?

Among friends I am known as the plastic hater (never been prouder of that), the one who cares and is always aware of what’s happening around me.🥤❌

Why do you want to represent Swedish Eco?

Swedish Eco to me is a company that I can be a part of, they are sustainable, working hard to make a difference and still being down to earth and accessible to everyone. I want to work with Swedish Eco to help spread the word. 📢

What is your favorite app at the moment?

At the moment, my favourite app is Insight timer, it is a meditation app. It has helped me to become more peaceful and especially help with things like exams or sleep. However, I really like to use it to relax my mind when the scary statistics of global warming are everywhere and when it all gets very overwhelming. It’s a wonderful community of peace and harmony. 🙌🏼

Summer of ’19 where Jasmin got married. 💚

What makes your heart sing?

My family make my heart sing. I love the people around me so much and am so thankful for them. 💖

Name a song that always makes you wanna dance.

The song that always makes me get up and dance is ‘Where you are’ which is from Moana, maybe not the most normal song, but I listen to it whenever I need a pick me up. 🌊

Check out Jasmins blog here: http://jasminella.com/
Check out her instagram here: https://www.instagram.com/sustainablejasmin/

ECO LOVERS – PART 3 Connor Wilson

Let us present our next ambassador – Connor Wilson

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Picture by @isabelvanmoon.photo

Connor is our every own skating viking, animal loving and vegemite & avocado toast eating ambassador. 🥑🛹
He was born in Scotland, then family moved to Australia. Growing up with 10 siblings, Connor had a very active childhood. 👨‍👨‍👧‍👧

‘I was in circus school for a few years and dropped out of educational school at 15. It wasn’t benefiting me at all mostly because I never showed up. I had an extremely active childhood I have now and had then as a kid ADHD which meant I was non stop, doing things outside with my brothers and sisters. Me and my closest aged brother were very naughty. ‘

When Connor was 16, he started to race superbikes at the state track in Western Australia at 260kph+ (😱) and during the age of 14-19, Connor dedicated his life to skateboarding. 🛹

‘At that point I started to do what we call FIFO (fly in fly out) work for the construction industry where we would fly to a remote part of Australia, work 28 days straight, 12 hours a day, (84 hours a week), then have 6 days off back at home. Then repeat. I did this till I was 24 years old and in that time I bought my self a house and earned my mechanical engineering degree. I had little time off w work and had had enough, so I left Australia in 2017 and traveled Europe and the UK for a year and now I’ve been living in Germany with my partner for a year also. ‘

Describe yourself with three words.
Spontaneous, silly and proud 😁

Among your friends, what are you best known for?
I don’t have a very big friend circle, 7 good mates that’s all you need. I think Snow White had it right with the 7 dwarfs. That’s enough. I would say, they think, I’m loyal, generous, and they know I would do anything for them. 💚

Is sustainable and ethical fashion important and why?
Of course it it, you just have to look at what the definition of sustainable and ethical is and you’ll understand why it’s so important. It’s all about low impact, a product or material that can be supported indefinitely and a product that causes  the least amount of harm to the environment and animals.  🌱

Photo from Connor’s instagram (@cornish_wilson)

Why Swedish Eco?
I think they are very unique, and anyone that supports the ethicality correct movement and sustainability is a company or person that has the right outlook on life and can see it for that it is and had the right path forward for the future. 🌏♻️

Name 3 of your greatest passions in life.

  1. Teaching, we are all teachers, no matter what we think. If someone asks you for advice you’re a teacher. I love to give and teach with out wanting anything in return it’s the best feeling and I think I learned that best from my dad. 👨‍👧‍👦
  2. Animals are a huge part of my life and I love and have passion for every one of them. 🦈🦓🐔
  3. And lastly I’d say speed. I love going fast. 🏎💨

Name a song that will always make you wanna dance.
Stayin’ Alive by the Bee Gees. I defy anyone not to dance to that song! 👩‍🎤🕺🏼

Which fictional character would you like to be friends with and why?
I’d have to say Ace Ventura, he protects the animals with his own life and he’s be able to keep up with my energy and banter. 🦜🕺🏼🐒

Your weirdest favorite snacks?
Vegemite and avocado on toast! If you don’t know what Vegemite is you’re missing out .🥑

Emil Ekelund, Swedish Eco

Eco Lovers: Part 2 Emil Ekelund

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Let us present the Swedish pro-snowboarder Emil Ekelund

Emil is a snowboard- and surf loving person who, in his own words, lives with his cat called Katten who likes eating popcorn. “Katten” in swedish means “The cat”. 😸❤️🍿

Sometimes, Emil works as a carpenter, or a snowboard instructor. Other times, Emil is busy winning Freeride World Qualifier competition!

Whats your favorite mountain to ride on?

-Well I can’t choose one, but Norway in general it’s amazing.

How important is it for you to be able to choose organic and why do want to choose that?

-For me it’s an obvious choice to choose organic if there is an alternative for it. If you have the opportunity the least you can do as a consumer is to demand the producers to work for a more sustainable production. Eco products is big step towards a more health earth.

Why do you choose to represent Swedish Eco?

-I think it’s important to support small upcoming brands from Sweden that dare to challenge the status quo with conscious products.

Julia Van Rooij and Swedish Eco

Eco Lovers: Part 1 – Julia Van Rooij

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

First out is the Dutch surfer and life lover Julia Van Rooij

Julia, describe yourself with three words:

– Big Chocolate Addict haha

Among your friends, what are you best known for?

– Always keeping the “WHEHOOOOO”- spirit alive

Why Swedish Eco?

– Because there is nothing better then putting on a pair of Organic-Cotton-Swedish-Made undies to start your day with! I’m glad to have the opportunity to collaborate with a brand like Swedish Eco. They make me able to share the greener side of the business clothing world, and inspire others to support these visions.

What’s your favorite app on your phone?

– My camera for sure! I love to capture good moments 🙂

What makes your heart sing?

– Good waves at first light and no one out! And animals!

Name a song that will always make you wanna dance?

– Hahaha no matter the song; when I hear reggaeton I just want to dance anywhere! But to be more specific, these days I love to listen to Me Niego – Reik, Ozuna & Wisin. Especially now when it’s freezing outside in Holland, it brings some sunshine and warmth into my day! 

By the way

Julia is working with an awesome project where she want to remove all the plastic garbage from The Hague and make a giant plastic wave out of it. Make sure to vote for her project following this link:  www.puike-plannen.nl (both in Dutch and English). You can vote until 3rd of Feb.

Please read more about Julia at: