Fanny & Palmerbrace Vintage

Fanny Omne, Swedish Fashion Icon

We had the greatest pleasure to stumble upon one of the greatest account on instagram called @palmerbracevintage. Palmerbrace Vintage is a selected vintage store online founded by Fanny Omne, a true fashion muse, digital creator and an absolute doll.

“I handpick every piece of clothing that is sold on my website. I wouldn’t sell what I wouldn’t wear! I freshen the piece up, sometimes I make adjustments to make it fit better, sometimes I don’t. I work hard on trying to keep the prices fair. I wouldn’t want to resell a T-shirt for 450kr, that’s too much. I want vintage to be for everybody, not just rich people who are trying to look poor. ” she says.

Lucky for us at Swedish Eco, we were able to get an interview with Fanny.

Who is Fanny Omne, except for the fashionista/ genius behind Palmerbrace Vintage?
I guess that other people usually label me as ”Funny”, and that’s kinda my identifier to other people, which I am completely fine with. To myself, and to my close ones, I believe I’m a very introvert, thinking, and understated person. If I don’t get my solitude I DIE on the inside. But as the true Gemini that I am, I’m in constant change. One day I’m the most outgoing, annoyingly happy person ever, and the next day I’m a quite little blob walking around my apartment all alone filled with anxiety. Basically, I’m a bit of a rollercoaster. I’m one of those super annoying people that has to have a purpose for EVERYTHING I do, otherwise I just can’t do it. That’s both a selfish trait of mine as well as it is a good quality to have once you actually feel like you have a purpose.
I live for creativity, especially when It comes to music, photography, fashion and movies. If I don’t have a creative outlet I very quickly begin to feel anxiety and boredom. 💁🏽‍♀️

Who are the customers?
I have customers from all around the world, but Scandinavia, and Sweden, is of course number one. It’s 90% girls from the age of 15 to 30 that shop from me, then there’s about 10% boys.

Somebody bring the extinguishers cuz SHE IS ON FIRE! 🔥

The second hand trend is now trending all over the world, did you know this trend would bloom when you started Palmerbrace Vintage and how did you come up with this amazing idea?
I definitely sensed it coming, yes.
I actually got the idea standing in a huge unknown flea market in Bali, in a town called Tabanan about 1,5 years ago. Walking through, looking at all these amazing pieces that NOBODY knew about, I simply thought to myself ”Damn, I should buy from places like this and re-sell it?” And as soon as I got home I did! I Started searching the second hand store for gems, set up the website, and voila, my company was started.

From what we’ve seen, the garments are sold out very fast, what are your tips for the customers?
I know. I’ts actually pretty crazy. My reports show that 70% of the garments are sold within 3,5 minutes. You have to be REAL quick. My tip is to be logged on at EXACTLY 18.00 (when I have a drop), and to just be as quick with your card-number as possible to be honest! But be logged on at 18.00 SHARP, that’s the most important thing! ⭐️

From the collection
“Originals: Re-made By Fanny Omne”

You dropped a fabulous collection that’s re-made by you a while back. Can you tell us about the collection. And is it hard to let go of your projects?
Yeah so, you know these horrible old 80´s clothes you always see on the ”Retro” section in the second hand stores? I’ve always loved funky prints and colors, I just wished they had some good fits as well. So I decided to make good fits of it! Basically, I re-make old vintage un-wearable clothes into something wearable and fun!
It’s definitely hard. But In comparison, it’s a quite small sacrifice to let go of a lovely piece of clothing to be able to work with what I love.

How would you describe your style?
My style isn’t very special to be honest. I love casual outfits, the most important thing to me is a good fit. A great pair of jeans and a white top with golden accessories works just fine for me. I love being creative when it comes to styling the Palmerbrace Vintage shoots tho.

What does fashion mean to you?
It’s definitely a creative outlet for me, so in that matter Fashion means a lot. Seeing it from another perspective tho, fashion is just visually pleasing for me, which is great because I looove beautiful things but, it doesn’t go deeper down that that. It’s the whole machinery behind my brand that gives ”fashion” depth.

What’s your favorite garment at the moment?
A good pair of suit pants with a small flare is so good to fit with square shaped shirts and jackets. LOVE that look. 👖❣️

What’s your best advice for styling?
To never put yourself in a category when it comes to style. Not being like ”Oh I love that piece, but it’s not my style, so I can’t wear it..” STOP LIMITING YOURSELF FOR THE SAKE OF WHAT CATEGORY YOU HAVE BEEN PUT INTO BY SOCIETY! Dare to try something new. That applies to life in general. ✌🏼

The pictures are from Palmerbracevintage.com and @palmerbracevintage on instagram.

Last but not least: How would you style a set of Swedish Eco underwear?
I know EXACTLY how I would style them, don’t even have to think about it. I’d take the Black Bralette and Black Bikini Briefs, wear a pair of baggy white jeans, and a white oversized cut off old jeans jacket and just wear the Bralette as a top. Pair it with some cool jewelry and maybe a bucket hat! SUCH A LOOK! 🤩

Here are the links
to the webshop: https://palmerbracevintage.com/
to Palmerbrace Vintage’s instagram: https://www.instagram.com/palmerbracevintage/

Eco Lovers – Part 5: Robin Rasmusson

Next up, our newest ambassador – Robin

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Robin Rasmusson might be our fastest ambassador yet.
He’s 33 years old, father of two, works as a store manager at a bicycle café in Halmstad. He’d describe himself as a Running-, Family-, Happy man.

‘ Running in the countryside or along a trail in the woods is one of the best things out there!’ Says Robin.

Robin with his youngest, Juni, after the Copenhagen marathon earlier this year. 🏃🏼‍♂️

Among your friends, what are you most known for?

I would say that they think I’m persistent and determined to get things done once I set my mind to it. A delightful guy with a constant contagious smile on my face, and a big heart. 😁❣️

What’s your best advice to be as awesome as you on the running tracks?

My mantra is: “This is my passion. With joy and with a positive mindset I can achieve anything and get anywhere” 🌟
You are able to do so much more than you think, you should trust yourself, but don’t forget to have fun! Running is wonderful. 🏃🏼‍♂️💨

Name a song that will always make you wanna dance.

‘The Bomb’ with Pigeon John, such an exceptional and energizing song. 💣

Which fictional characters would you like to be friends with and why?

When I was young my nickname was Tarzan. That’s something I’d like to hang around. Running around in the jungle, agile and with great mobility. I love motion and Tarzan is one of the most dexterous characters I know.🐒🤸🏼‍♂️🌴🌳

Check out Robins instagram for running inspiration here: https://www.instagram.com/rooobbiinn/

Eco Lovers – Part 4 Jasmin Ella

Let us present our next ambassador – Jasmin Ella

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Jasmin is one of our most fashionable ambassador so far. 👠Originally from London, she is now living in Stockholm with her husband exploring the Swedish life. And soon they both will be exploring the life of parents’ as well.👶🏼 How exciting!

Between studying business and politics, Jasmin has dedicate her free time to spread awareness about a sustainable lifestyle and sustainable fashion. ♻️

“I study business and politics and will major in sustainability. I am doing this to make sure that my voice gets heard when I try to change the world to become more sustainable.” Jasmin says.🌱

Describe yourself in three words.

To describe myself in 3 words it would be loving, adventurous and ambitious. 🌟🌟🌟

What are you known for among you friends?

Among friends I am known as the plastic hater (never been prouder of that), the one who cares and is always aware of what’s happening around me.🥤❌

Why do you want to represent Swedish Eco?

Swedish Eco to me is a company that I can be a part of, they are sustainable, working hard to make a difference and still being down to earth and accessible to everyone. I want to work with Swedish Eco to help spread the word. 📢

What is your favorite app at the moment?

At the moment, my favourite app is Insight timer, it is a meditation app. It has helped me to become more peaceful and especially help with things like exams or sleep. However, I really like to use it to relax my mind when the scary statistics of global warming are everywhere and when it all gets very overwhelming. It’s a wonderful community of peace and harmony. 🙌🏼

Earlier this summer when Jasmin got married.

What makes your heart sing?

My family make my heart sing. I love the people around me so much and am so thankful for them. 💖

Name a song that always makes you wanna dance.

The song that always makes me get up and dance is ‘Where you are’ which is from Moana, maybe not the most normal song, but I listen to it whenever I need a pick me up. 🌊

Check out Jasmins blog here: http://jasminella.com/
Check out her instagram here: https://www.instagram.com/sustainablejasmin/

ECO LOVERS – PART 3 Connor Wilson

Let us present our next ambassador – Connor Wilson

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Picture by @isabelvanmoon.photo

Connor is our every own skating viking, animal loving and vegemite & avocado toast eating ambassador. 🥑🛹
He was born in Scotland, then family moved to Australia. Growing up with 10 siblings, Connor had a very active childhood. 👨‍👨‍👧‍👧

‘I was in circus school for a few years and dropped out of educational school at 15. It wasn’t benefiting me at all mostly because I never showed up. I had an extremely active childhood I have now and had then as a kid ADHD which meant I was non stop, doing things outside with my brothers and sisters. Me and my closest aged brother were very naughty. ‘

When Connor was 16, he started to race superbikes at the state track in Western Australia at 260kph+ (😱) and during the age of 14-19, Connor dedicated his life to skateboarding. 🛹

‘At that point I started to do what we call FIFO (fly in fly out) work for the construction industry where we would fly to a remote part of Australia, work 28 days straight, 12 hours a day, (84 hours a week), then have 6 days off back at home. Then repeat. I did this till I was 24 years old and in that time I bought my self a house and earned my mechanical engineering degree. I had little time off w work and had had enough, so I left Australia in 2017 and traveled Europe and the UK for a year and now I’ve been living in Germany with my partner for a year also. ‘

Describe yourself with three words.
Spontaneous, silly and proud 😁

Among your friends, what are you best known for?
I don’t have a very big friend circle, 7 good mates that’s all you need. I think Snow White had it right with the 7 dwarfs. That’s enough. I would say, they think, I’m loyal, generous, and they know I would do anything for them. 💚

Is sustainable and ethical fashion important and why?
Of course it it, you just have to look at what the definition of sustainable and ethical is and you’ll understand why it’s so important. It’s all about low impact, a product or material that can be supported indefinitely and a product that causes  the least amount of harm to the environment and animals.  🌱

Photo from Connor’s instagram (@cornish_wilson)

Why Swedish Eco?
I think they are very unique, and anyone that supports the ethicality correct movement and sustainability is a company or person that has the right outlook on life and can see it for that it is and had the right path forward for the future. 🌏♻️

Name 3 of your greatest passions in life.

  1. Teaching, we are all teachers, no matter what we think. If someone asks you for advice you’re a teacher. I love to give and teach with out wanting anything in return it’s the best feeling and I think I learned that best from my dad. 👨‍👧‍👦
  2. Animals are a huge part of my life and I love and have passion for every one of them. 🦈🦓🐔
  3. And lastly I’d say speed. I love going fast. 🏎💨

Name a song that will always make you wanna dance.
Stayin’ Alive by the Bee Gees. I defy anyone not to dance to that song! 👩‍🎤🕺🏼

Which fictional character would you like to be friends with and why?
I’d have to say Ace Ventura, he protects the animals with his own life and he’s be able to keep up with my energy and banter. 🦜🕺🏼🐒

Your weirdest favorite snacks?
Vegemite and avocado on toast! If you don’t know what Vegemite is you’re missing out .🥑