Emil Ekelund, Swedish Eco

Eco Lovers: Part 2 Emil Ekelund

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Let us present the Swedish pro-snowboarder Emil Ekelund

Emil is a snowboard- and surf loving person who, in his own words, lives with his cat called Katten who likes eating popcorn. “Katten” in swedish means “The cat”. ?❤️?

Sometimes, Emil works as a carpenter, or a snowboard instructor. Other times, Emil is busy winning Freeride World Qualifier competition!

Whats your favorite mountain to ride on?

-Well I can’t choose one, but Norway in general it’s amazing.

How important is it for you to be able to choose organic and why do want to choose that?

-For me it’s an obvious choice to choose organic if there is an alternative for it. If you have the opportunity the least you can do as a consumer is to demand the producers to work for a more sustainable production. Eco products is big step towards a more health earth.

Why do you choose to represent Swedish Eco?

-I think it’s important to support small upcoming brands from Sweden that dare to challenge the status quo with conscious products.

Swedish Eco says no to Black Friday

Swedish Eco says no to Black Friday

Black Friday – The start of the Christmas Shopping Season. It was started in an era where we didn’t know any better, when we believed that consumerism makes us happy.

Today 60 years later we know better. Now we have come realize that we don’t need all the stuff that we have. Swedish Eco say no to Black Friday, because we don’t want to encourage consumption just because it’s cheap. We want you to consume when you really need and want our products.

GOTS + SWEDISH ECO + organic underwear

Organic underwear + GOTS

What does organic clothes actually mean? What is GOTS that I see everywhere I read about sustainable fashion? How do I know something is actually organic?

We realize that it can be a lot of questions when thinking about either sustainable fashion and most of all organic clothes. So in this post we will explain the certification of GOTS for you all.

For us the definition of organic is something that being produced and grown without GMO, pesticides and fertilizers. How can we as a company control this? Well this is where GOTS come in. GOTS stands for Global Organic Textile Standard. GOTS is:

“The worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.”

Of course we can not be 100%, but we try to keep a really close dialogue with all our suppliers so we can be sure everything is as good as it’s promise. Soon we also planning a trip down to the factory in China which are really excited for 🙂

Any questions? Please hit us up and we happily answer them.