Emil Ekelund, Swedish Eco

Eco Lovers: Part 2 Emil Ekelund

Eco Lovers is a series of people that in one way or another have a passion for the nature and the world that we are living in. For us as a brand we are happy to partner with these people and share their story for a better world.

Let us present the Swedish pro-snowboarder Emil Ekelund

Emil is a snowboard- and surf loving person who, in his own words, lives with his cat called Katten who likes eating popcorn. “Katten” in swedish means “The cat”. 😸❤️🍿

Sometimes, Emil works as a carpenter, or a snowboard instructor. Other times, Emil is busy winning Freeride World Qualifier competition!

Whats your favorite mountain to ride on?

-Well I can’t choose one, but Norway in general it’s amazing.

How important is it for you to be able to choose organic and why do want to choose that?

-For me it’s an obvious choice to choose organic if there is an alternative for it. If you have the opportunity the least you can do as a consumer is to demand the producers to work for a more sustainable production. Eco products is big step towards a more health earth.

Why do you choose to represent Swedish Eco?

-I think it’s important to support small upcoming brands from Sweden that dare to challenge the status quo with conscious products.